• Michael Marshall

Digital Marketing Jargon Explained


If you are just starting out with digital marketing or are thinking about it as a career, you may be getting overwhelmed by the amount of Jargon this industry uses. Jargon is a fancy word for fancy words that specific industries use to describe a something that is relevant or specific to their industry. In simple terms, jargon are words that only appear in the context of a the relevant industry.



Here are some examples of digital marketing Jargon:


App - a program that runs on a smartphone

Avatar - an image or NFT that represents a person on the internet

Blog - an article written by an internet user, usually in a conversational/ informal tone

Chatbot - a computer program that simulates conversation with a real person on a website

CTR (click through rate) - the number of times an item is clicked on

Conversion rate - A measure of performance for a digital campaign

Vlog - a video version of a blog


So what do you need to know in order to get your digital marketing journey underway? Well the answer really depends on what you are trying to achieve. For example, if you have a website and you are considering increasing the traffic (number of people visiting the site) through Google Advertising then you will definitely want to have a grasp of the terms (jargon) that Google uses. Google advertising hinges performance using words like: Campaign (a specific advert), CTR (Click through Rate - the number of clicks on your ad), Conversion Rate (the ratio of goals achieved versus clicks that resulted in nothing). Most digital marketing, whether it is SEM (search engine marketing) or SMM (social media marketing) will use these terms. Of course there are also Jargon in both that are relevant to marketing in general like: Demographic (the type of people; age, gender, race, geographic areas etc), Target Audience (the intended group of people/ demographic you wish to reach with your campaign), Remarketing (sending specific new campaigns to people who have seen your brand or ads elsewhere) etc.


There is a lot of information out there and knowing where to begin can be daunting, that is why digital agencies like Marshall Arts exist. We eat, sleep and breathe digital concepts and help our clients achieve their online goals, so they can focus on doing what they do best - running their business!


If you would like to get in touch with Marshall Arts to discuss your next online campaign, or your next idea for an online business then click here to book a call with one of our consultants.


If you would like to further increase your knowledge of Digital Marketing we strongly recommend this incredible (and free) course by Google which delves into all of the major concepts of digital marketing in a friendly and easy to understand way.


Click here to access Google Digital Garage - Digital Marketing Introduction Course


If you would like a Digital Jargon Cheat Sheet so you can just brush up on terms or use it a reference while planning your next campaign, click here to access to download the Google Jargon Busting PDF - it's free, with no obligations.

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At Marshall Arts we aim to provide businesses and business owners with access to high quality, low cost digital solutions and information that achieves goals and shows results. If you enjoyed this short blog post, consider subscribing to our newsletter so that you get updated when we share new insights or digital strategy content. You can subscribe to our newsletter in the footer (the section at the bottom of every website).


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