At Marshall Arts, we help businesses around the world get their businesses online and on track to earn more money and reach more people.
Over my last year of working at Marshall Arts, I have realized a lot of people don't know about the many ways that are available to advertise on social media. So I have created this short list to help up-and-coming online businesses find their feet in the world of SMM (Social Media Marketing)
Here are several ways you can advertise on social media:
Promote your posts
You can boost the reach of your posts on your business's social media pages by promoting them. This feature is available on most social media platforms, including Facebook, Instagram, and Twitter.
Use sponsored content
You can also partner with influencers or create sponsored content to reach a larger audience. This can be a more organic way to advertise, as the content is shared by a third party rather than being directly from your business.
Run social media ads
Another option is to run social media ads. These are typically more formal and can be targeted to specific demographics or interests. Most social media platforms offer advertising options, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Use retargeting ads
Retargeting ads show ads to people who have visited your website or taken certain actions on your site. This can be an effective way to bring people back to your site to make a purchase.
Utilize hashtags (#)
Using relevant hashtags can help your content be discovered by people searching for those terms. This is especially useful on platforms like Twitter and Instagram. It's important to note that the most effective way to advertise on social media will depend on your business, budget, and goals. It may be helpful to experiment with different strategies to see what works best for you.
If you need help with your social media, to book a call click here to get the help you need