top of page
  • Writer's pictureMichael Marshall

Email marketing explained

A marketing email being opened
Email marketing is still one of the most effective ways to connect with your customers

Email marketing is a digital marketing strategy that involves sending emails to a targeted audience to promote a business or product, build customer loyalty, and drive sales. As a business owner, email marketing can be an effective way to reach your customers directly and build relationships with them through personalized and relevant content. By creating email campaigns that are tailored to your audience's needs and interests, you can increase engagement and brand awareness, ultimately leading to increased conversions and revenue for your business. With the right strategy and tools, email marketing can be a powerful tool for your business to connect with your customers and achieve your marketing goals.

Is email marketing still effective in 2023

The short answer is YES! Email marketing is still an effective marketing strategy. In fact, it remains one of the most effective ways for businesses to reach and engage with their audience. According to recent studies, email marketing has an average ROI of 42:1, which means that for every $1 spent on email marketing, the average return is $42.

Email marketing allows businesses to reach their target audience directly, with personalized and relevant content that can increase engagement, brand awareness, and ultimately, drive conversions and revenue. By segmenting and targeting their email lists, businesses can tailor their content to specific audiences and achieve higher engagement rates.

While the rise of social media and other digital marketing channels have given businesses more options for reaching their audience, email marketing remains a reliable and effective strategy that can deliver real results. However, it's important to stay up-to-date with best practices and use strategies that resonate with your audience to ensure your email campaigns are successful.

If you're a business owner just starting out with email marketing, here are a few pieces of advice to keep in mind:

  1. Build a quality email list: The success of your email campaigns depends on the quality of your email list. Focus on building a list of engaged subscribers who are genuinely interested in your content, products, or services. You can do this by offering something of value in exchange for their email address, such as a free guide, a discount code, or exclusive content.

  2. Use a professional email marketing service: Avoid sending emails from your personal email account and use a professional email marketing service instead. These platforms offer features such as email templates, list segmentation, automation, and analytics that can help you create and track effective campaigns.

  3. Create valuable and relevant content: Your email content should be valuable, relevant, and personalized to your audience. Avoid sending generic, sales-focused emails and instead focus on providing helpful information, solving your audience's problems, and building a relationship with your subscribers.

  4. Test and optimize your campaigns: Experiment with different email formats, subject lines, call-to-actions, and send times to see what resonates with your audience. Use the insights gained from your analytics to optimize your campaigns and improve your results over time.

  5. Stay compliant with email marketing regulations: Be sure to follow email marketing regulations such as GDPR and CAN-SPAM to ensure you're sending emails legally and ethically. This includes obtaining permission from your subscribers to send them emails, providing an easy way to unsubscribe, and including your physical address in your emails.

Tips to make your emails stand out among the competition:

Here are some novel ways to approach an email marketing campaign to market leads:

  1. Use interactive content: Instead of just sending out a plain text email, incorporate interactive elements like quizzes, surveys, polls, or games to engage your leads and make the email more memorable.

  2. Personalize your emails: Use personalization tactics like addressing leads by their first name, mentioning their recent activity on your website, or tailoring the email content to their interests and preferences.

  3. Send emails from a specific person: Instead of sending emails from a generic company email address, send them from a specific person within your organization (e.g. the CEO or a sales representative). This can help build a personal connection with leads and make the email feel less like a mass marketing message.

  4. Use video content: Including a video in your email can help capture leads' attention and convey your message in a more engaging way. You can use videos to introduce your brand, showcase a product or service, or provide educational content.

  5. Experiment with timing: Instead of sending your emails at the same time every week, try experimenting with different days and times to see when your leads are most responsive. You can use A/B testing to see which timing works best for your audience.

  6. Use social proof: Incorporate social proof elements like customer reviews, testimonials, or case studies into your emails to help build trust and credibility with your leads.

  7. Provide exclusive content or offers: Offer your leads something exclusive like a free trial, discount code, or premium content to incentivize them to take action and move further down the sales funnel.

Remember, the key to a successful email marketing campaign is to focus on providing value and building relationships with your leads, rather than simply pushing sales. By experimenting with different approaches and incorporating novel tactics, you can stand out from the competition and capture your leads' attention in a meaningful way.

Marshall Arts are email marketing pros

Are you tired of struggling to create effective email marketing campaigns that get real results? Marshall Arts is a leading email marketing agency that can help take your business to the next level.

Our team of experienced email marketing experts has a proven track record of delivering high-quality, ROI-driven email campaigns for businesses of all sizes and industries. We understand that no two businesses are alike, which is why we take a customized approach to every campaign we work on.

Here's why we're the best agency to handle your email marketing campaigns:

  1. Proven Results: Our email campaigns have helped businesses like yours achieve real results, from increased website traffic and higher engagement rates to more leads and conversions.

  2. Expertise and Knowledge: Our team of email marketing experts stays up-to-date on the latest trends, best practices, and compliance regulations to ensure your campaigns are optimized for success.

  3. Personalized Approach: We work closely with you to understand your business, your goals, and your target audience, ensuring that every campaign is tailored to your specific needs.

  4. Cutting-Edge Technology: We use the latest email marketing software and tools to create high-performing campaigns that are optimized for maximum impact.

  5. Competitive Pricing: We offer competitive pricing for our email marketing services, ensuring that businesses of all sizes and budgets can afford to work with us.

We take pride in delivering exceptional results for our clients, and we would love the opportunity to help your business succeed through effective email marketing. Let us show you what we can do – contact us today to learn more about how we can help your business grow.

Here are some examples of email content writing:

Example 1: A financial advisor's email

Subject: Secure Your Financial Future with Expert Advice

Hello [First Name],

Are you concerned about your financial future? Do you want to ensure that you're making the most of your investments and planning for a comfortable retirement? If so, I can help. My name is [Your Name], and I'm a financial advisor with years of experience helping people like you achieve their financial goals.

As someone who understands the importance of financial security, I wanted to reach out and offer my services to help you take control of your finances and plan for a brighter future. Here are a few of the services I offer: [List your services, such as investment planning, retirement planning, or tax planning.]

I'd love to discuss your financial goals and how I can help you achieve them. If you're interested, let's set up a time to chat. Just reply to this email, and we can schedule a call at your convenience.

Thank you for your time, and I look forward to hearing back from you soon.

Best regards, [Your Name]

In this email, the financial advisor addresses the recipient's concerns about financial security and introduces themselves as an expert in financial planning. They then provide a list of services they offer to help address those concerns. Finally, they invite the recipient to schedule a call to discuss their financial goals and how the advisor can help them achieve them. This email is value-driven and focused on building a relationship with the recipient to create interest in the financial advisor's professional service.

Example 2: A web designer's email:

Subject: Elevate Your Online Presence with Professional Web Design

Hi [First Name],

Are you looking to take your online presence to the next level? If so, you're in the right place. My name is [Your Name], and I'm a professional website designer with a passion for creating beautiful, functional websites that help businesses succeed online.

I noticed that your website could use some improvement in terms of its design and functionality. As someone who understands the importance of a well-designed website, I wanted to reach out and offer my services to help elevate your online presence and attract more customers.

Here are a few examples of my recent work: [Include links or screenshots of some of your best work to showcase your design skills.]

I'd love to discuss your website goals and how I can help you achieve them. If you're interested, let's set up a time to chat. Just reply to this email, and we can schedule a call at your convenience.

Thank you for your time, and I look forward to hearing back from you soon.

Best regards, [Your Name]

In this email, the website designer introduces themselves and highlights their expertise in professional website design. They then identify the recipient's need for improvement in their website and provide examples of their own work to showcase their skills. Finally, they invite the recipient to schedule a call to discuss their website goals and how the designer can help them achieve them. This email is personalized, value-driven, and focused on building a relationship with the recipient to create interest in the designer's professional service.

Time get writing your email campaigns!

Do you feel like you have enough knowledge about email marketing to go out and write your own campaigns? Do you feel like I missed something important about email marketing or is there something specific you'd like me to answer? If you have any questions let me know in the comments!


bottom of page