• Michael Marshall

How to Write a Tips blog using the Blog feature on Wix

Updated: May 11

You've decided to write a blog. Maybe to boost your website's SEO, maybe because you have great information to share with the world or maybe because you have an affiliate or content related business idea.


I love blogging and have helped several online reach blogs reach large audience and perform some of the most creative business models I have ever heard of. The thing that is hard about about blogging is keeping your content fresh, relevant and consistent. That is why one of my favourite types of Blogs are "Tips" blogs. A Tips blog gives the reader tips for how to achieve a certain goal or do something better.


So I decided get real "meta" and write a tips blog about how to write a tips blog and offer 5 great tips for your tip-blogging tool box.


Tip #0 - Write for SEO, make sure your tips and your blog title have keywords in them


Sample Titles: How to Pack for a Beach Holiday or 5 Secrets to Packing Light for a Beach Holiday or Best Travel Luggage for Kids & Families


To boost the post’s SEO, include a keyword in the title.

Writing a good caption for a picture | Include keywords in the meta

Now that we’ve introduced your topic with a short and catchy title, it’s time to write your introductory paragraph. This is your chance to grab your reader’s attention. Some great ways to capture a readers attention and build authority are:

  • Explain why you are the best person to give advice on this topic

  • share a personal story that reflects your own experience on the subject

  • highlight common mistakes that can be avoided once applying your useful tips.

  • Share a common problem or specific problem that your audience is facing and introduce the solution


Before listing your tips, add one last sentence that sums up your paragraph or offers a smooth transition to your listicle.


Tip #1 - Engage readers right away


This first tip should be a juicy one. It’ll keep your readers with you.


Format each tip's title to H2 to keep your post neat. The formatting of a blog heavily influences the way a search engine crawls that post and determines its value.


Tip #2 - Explain more


The middle tips should go into a bit more detail, explain more. Keep them short and to-the-point. E.g., if you're writing a post about how to blog, you can write something like: "Decide how often you want to blog. Be realistic about it. Think you can blog twice a month? Commit to once a month and stick to it."


"Include quotes that demonstrate your point and add credibility." – Michael Marshall, SEO professional and Digital Marketer

Tip #3 - Make it personal


Feel free to include personal details and examples. The more relatable you or your website is, the more you connect with your readers.


The more you can share from real world examples the more relevant your post will feel and the more likely it will be to have keywords.


For example, when I was first starting out writing blogs, I used to look for inspiration by typing in things like "ideas for how to write a blog". By sharing my personal story right there I managed to get a keyword phrase inserted right into the text of Tip, without it being too obvious or ruining the pace of my post.


Tip #4 - Mix it up


Not all tip posts have to just have a list of tips. You can also post tips in the form of short-stories with morals at the end or by using infographics supported by captions, text and real world "case studies" that illustrate your point.


Tip #5 - Finish strong


Your final tip will lead into your post’s conclusion. For example, “Lastly, knowing just a little bit about SEO can go a long way in helping your blog succeed. You can learn more about SEO in our guide.”


The last tip is serious opportunity to link in the content that will either keep your reader reading or checking out on the product page.


Don’t Forget to Add a Closing Statement


Keep it short. Restate your main point and tell your readers what you want them to do next. Don’t be shy. Just tell them: Buy Now, Click Here, Read This, and link to it.


You can also invite them to leave a comment below your post.


So that's it. 5 (plus a free one) Tips for writing a tips blog. I hope you enjoyed and even learned something from it. If you want to work me and my agency to write blog posts for your brand, click here

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