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  • Writer's pictureMichael Marshall

Digital Strategies Explained

Updated: Apr 3, 2023


Chess pieces in the strategy of business
Just as in chess, digital businesses must constantly adapt and make strategic moves to stay ahead.

A digital strategy for an online business is a comprehensive plan that outlines how the company will use digital technologies and channels to achieve its business objectives.


The strategy should be aligned with the overall business strategy and consider the company's target audience, industry, and competitors.



Here are some of the key elements of a digital strategy for an online business:

  1. Define the business goals: The first step in creating a digital strategy is to define the business goals. These could include increasing website traffic, improving brand awareness, generating leads, increasing sales, or launching a new product or service.

  2. Identify the target audience: Once you have defined the business goals, you need to identify the target audience. This includes understanding their demographics, interests, pain points, and behaviors.

  3. Choose the right channels: Based on the target audience, you need to choose the right digital channels to reach them. This could include social media, email marketing, SEO, PPC advertising, content marketing, and others.

  4. Create a content strategy: Content is an essential part of a digital strategy. You need to create a content strategy that includes the topics, formats, and channels that will be used to reach the target audience.

  5. Set a budget: A digital strategy needs a budget to execute it effectively. You need to allocate resources to different channels and tactics based on their ROI and the business goals.

  6. Measure and optimize: To ensure that the digital strategy is effective, you need to measure its performance regularly. This includes tracking metrics such as website traffic, engagement, conversion rates, and sales. Based on the data, you can optimize the strategy and make changes to improve its performance.

Basically, a digital strategy for an online business is a plan that integrates digital technologies and channels with the overall business strategy to achieve specific goals. It requires a deep understanding of the target audience, the digital channels, and the content that will resonate with them. Finally, it needs a budget and a measurement plan to ensure that it is effective and optimized over time.


The future of digital strategies

Digital strategies continue to evolve, and there are several key areas of interest and future trends that businesses need to pay attention to. Here are some of them:

  1. Artificial Intelligence (AI): AI is already being used in many digital strategies, such as chatbots, personalization, and predictive analytics. In the future, AI will continue to transform how businesses operate, from customer service to product development and marketing.

  2. Data Privacy and Security: With the increasing amount of personal data being collected and shared, businesses need to prioritize data privacy and security. This means complying with regulations such as GDPR and CCPA, and implementing best practices to protect customer data.

  3. Voice Search: The rise of voice assistants such as Amazon Alexa and Google Assistant is changing how people search for information online. Businesses need to optimize their content and SEO strategies for voice search.

  4. Omni-channel Marketing: Customers now expect a seamless experience across different channels, from social media to email to physical stores. Businesses need to integrate their marketing efforts across channels to provide a consistent and personalized experience.

  5. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are becoming more accessible and affordable, opening up new opportunities for businesses to engage customers and enhance their experiences.

  6. Digital Transformation: Digital transformation is not just about implementing new technologies, but also about changing the culture and processes within a business. Successful digital strategies require a focus on collaboration, agility, and innovation.

  7. Sustainability and Social Responsibility: Consumers are increasingly concerned about environmental and social issues, and expect businesses to take responsibility for their impact. Digital strategies can be used to communicate and demonstrate a commitment to sustainability and social responsibility.

In summary, businesses need to pay attention to emerging trends and technologies to develop effective digital strategies. The key areas of interest include AI, data privacy and security, voice search, omni-channel marketing, AR and VR, digital transformation, and sustainability and social responsibility.


Partnering with an agency like Marshall Arts means that you're business will stay on top of emerging trends and always make use of cutting edge technologies that provide competitive advantages.


Are you ready to develop a digital strategy, let us know how you plan to go about it in the comments!

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