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  • Writer's pictureMichael Marshall

Understanding the core principles behind social media advertising

A megaphone cutting through the noise of social media advertising
Standing out in a noisy marketplace is a key factor in any campaigns success

At Marshall Arts we have been producing content for social media since the early days of Facebook and Myspace. Over the years we have seen things mold and change and adapt to the ever shifting landscape of social media platforms. Although the minor details change on a daily basis there are certain core principles that have always been and will always be true for any advertising campaign and so in this short article we're going to list of those basic principles behind social media advertising.

Social media advertising is a powerful tool for businesses looking to reach their target audience and increase brand awareness. Here are some core principles of social media advertising explained for business owners:

  1. Identify your target audience: The first step in any social media advertising campaign is to identify your target audience. Knowing who your customers are, their interests, and demographics will help you create effective ads that resonate with them.

  2. Choose the right platform: Not all social media platforms are created equal. Depending on your target audience and the type of products or services you offer, certain platforms may be more effective than others. For example, if you're targeting younger audiences, TikTok and Instagram may be more effective, while LinkedIn may be better for B2B businesses.

  3. Set clear goals: Before launching a social media advertising campaign, it's important to set clear goals. Do you want to increase website traffic, generate leads, or boost sales? Setting specific, measurable goals will help you track the success of your campaign and make adjustments as needed.

  4. Create engaging content: The key to a successful social media advertising campaign is creating engaging content that captures the attention of your target audience. Use eye-catching images, compelling headlines, and concise messaging to grab their attention and encourage them to take action.

  5. Test and optimize: Social media advertising is not a one-size-fits-all solution. It's important to test different ad formats, targeting options, and messaging to see what works best for your business. Use analytics to track the performance of your ads and make adjustments as needed to optimize their effectiveness.

  6. Maintain a consistent brand voice: Your social media advertising should be consistent with your brand voice and messaging across all channels. This helps to reinforce your brand identity and make your ads more memorable to your target audience.

By following these core principles of social media advertising, business owners can create effective and engaging ad campaigns that reach their target audience and drive results.


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