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  • Writer's pictureMichael Marshall

What is a social media manager and when do you need one for your business?


At Marshall Arts we work with social media managers to provide them with top notch content and strategies for their social media accounts. As a social media manager, the primary role is to manage a company's online presence across social media channels such as Facebook, Instagram, Twitter, LinkedIn, and more. The goal is to create and maintain a positive online reputation for the company, increase brand awareness, engage with followers, and ultimately drive traffic and sales.

Here are some of the main tasks and responsibilities of a social media manager:

  1. Develop a social media strategy: This involves determining which social media platforms are best suited for the business, identifying the target audience, creating content that resonates with the target audience, and setting goals and objectives.

  2. Create and publish content: A social media manager is responsible for creating and scheduling content that is consistent with the business's brand and voice. This includes written posts, graphics, images, and videos.

  3. Engage with followers: Engaging with followers is an essential part of social media management. This involves responding to comments, messages, and reviews, and creating a sense of community among followers.

  4. Monitor analytics: A social media manager must track and analyze metrics such as engagement, reach, and follower growth. This information is used to optimize content, improve engagement, and drive traffic and sales.

  5. Stay up-to-date with trends: Social media is constantly evolving, so it's important for a social media manager to stay on top of the latest trends, changes to algorithms, and new features on different platforms.

Overall, the job of a social media manager is to create a strong online presence for a business and engage with followers in a way that drives traffic and sales.


When does your business need a social media manager?

The decision to hire a social media manager for your business should depend on several factors, and the size of your business is just one of them. In general, it's a good idea to consider hiring a social media manager when:

  1. You don't have the time or expertise to manage your social media accounts effectively: If you're struggling to find the time to create content, engage with followers, and monitor analytics, or if you're not sure how to create a social media strategy, it may be time to bring in a professional.

  2. Your social media accounts are not meeting your goals: If your social media accounts are not generating the results you want, such as increased traffic and sales, it may be time to consider hiring a social media manager who can create a more effective strategy and content.

  3. Your business is growing rapidly: If your business is expanding rapidly and you're struggling to keep up with the demands of social media, it may be time to bring in a social media manager who can help you scale your online presence.

  4. You want to take your social media to the next level: If you have big plans for your social media accounts and want to create more engaging content, increase your follower count, or launch a new campaign, a social media manager can help you achieve these goals.

Ultimately, the decision to hire a social media manager should depend on your business needs and goals. If you're unsure whether or not you need a social media manager, it may be helpful to consult with a marketing professional or agency who can help you evaluate your options. If this sounds like a step you are ready to take then why not get in touch with us, one of our consultants will gladly sit with you on a call and assess your needs and if need be refer you to a professional social media manager.

I'd love to hear about your experience with social media managers or your thoughts about them if you are considering hiring one. Let me know what you think in the comments!


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