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  • Writer's pictureMichael Marshall

Getting started with SEO for your website

Updated: Apr 3, 2023

SEO should be at the heart of any website content that any website owner creates.

A magnifying glass looking into google's search algorithm
Good SEO is crucial for any online business, but it's misunderstood " because of its innate complexity

If you have a website and you are ready for loads of traffic and business then you are probably starting to think about SEO and how you can use it to better your site. In a nutshell, Search Engine Optimization (SEO) is the practice of optimizing your website to improve its visibility and ranking on search engines like Google, Yahoo, and Bing. This is important because the higher your website ranks on search engine results pages, the more likely people are to click through to your website and potentially become customers.


As a business owner who has just created a website, it's essential to understand that having a great website design and quality content is just the first step. Without proper optimization, your website may not show up in search engine results, or it may be buried under pages of other search results.


What does SEO include?

SEO involves several techniques, including keyword research and optimization, on-page optimization, off-page optimization, and technical optimization. Each of these techniques is designed to improve your website's visibility and ranking in search engine results.

Keyword research and optimization involves identifying the keywords and phrases that potential customers are likely to use when searching for your products or services, and then optimizing your website's content to include these keywords in a strategic way.

On-page optimization involves optimizing your website's pages, titles, meta descriptions, headings, and content to ensure that they are easily readable and understood by both search engines and humans.


Off-page optimization involves building links from other high-quality websites back to your website, which can help to improve your website's authority and ranking.


Technical optimization involves making sure that your website is technically sound, including factors such as site speed, mobile responsiveness, and crawlability.

Overall, investing in SEO is a critical part of your website's success. By optimizing your website for search engines, you can increase your online visibility, drive more traffic to your website, and ultimately increase your sales and revenue.


What does good SEO look like?


Because SEO is such a large topic I find it best to describe it through positive examples so let's take a look at some things that a website with good SEO might have:


A website with good SEO is a website that has been optimized for search engines like Google, Yahoo, and Bing. This means that the website is designed to be easily found and understood by search engines, which can result in higher rankings and more traffic from search engines.


From a business owner's perspective, a website with good SEO will be designed to attract more potential customers to your website, which can increase your chances of making a sale. Here are some of the characteristics of a website with good SEO:

  1. Clear and concise website structure: A website with good SEO will have a clear and concise website structure, which is easy for search engines to navigate and understand. This includes a clear navigation structure, a sitemap, and a clear hierarchy of pages.

  2. Keyword research and optimization: A website with good SEO will be optimized with relevant keywords and phrases that potential customers are likely to search for. This includes optimizing page titles, meta descriptions, and content with relevant keywords, while also avoiding "keyword stuffing" or overuse of keywords.

  3. High-quality content: A website with good SEO will have high-quality content that is relevant, informative, and engaging to potential customers. This includes blog posts, articles, product descriptions, and other content that is optimized for search engines and tailored to the needs of your target audience.

  4. Backlinks from high-quality websites: A website with good SEO will have a strong link profile, with high-quality backlinks from relevant and authoritative websites. This helps to increase the authority of your website and improve its search engine rankings.

  5. Technical SEO: A website with good SEO will also have a focus on technical SEO, which includes optimization of the website's backend, such as site speed, mobile responsiveness, and crawlability. This helps to ensure that search engines can easily crawl and index your website, resulting in higher rankings and more traffic.

A website with good SEO is a valuable asset for any business owner, as it can help to attract more potential customers and increase the visibility and credibility of your business online. By investing in SEO, you can take your online presence to the next level and see the results in your bottom line.


The first steps you can take to optimise your site:

  1. Conduct keyword research: Keyword research involves identifying the keywords and phrases that your potential customers are likely to use when searching for products or services related to your business. This research will help you identify the keywords and phrases to target in your website's content, including your headings, titles, meta descriptions, and body text.

  2. Optimize your website's content: Once you've identified the keywords to target, you'll need to optimize your website's content to include those keywords in a strategic way. This includes writing high-quality, informative, and engaging content that uses your target keywords in a natural and appropriate way.

  3. Improve your website's structure: A well-structured website can make it easier for search engines to crawl and index your site's pages.


Of course, there are a plethora of businesses out there who can assist you with the above tasks. If you'd like to learn more about how a business like Marshall Arts can assist you with your SEO, why not drop us a message and one of our talented SEO consultants can give you a call to discuss your site. Marshall Arts also offers SEO Audit reports which you can then use to inform your decisions on what to improve on your site and in what order of priority.


SEO in summary:

To sum things up, SEO is a process that a website goes through to ensure that it can be easily found using search engines. The process involves a number of methods and is an ongoing exercise with no real quick fix. Search engines are designed to show users content that would be valuable to them and therefore relevant to their searches so the process of SEO can also been as the process of adding value to your customers by optimising your website to give them what they need in the best and simplest way possible.


I'd love to hear more from you! Do you think I left out anything in this explanation? Do you have anything you'd like to add or is there a question you have that you want me to answer? Let us know your thoughts in the comments!


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