My name is Michael Marshall and I build Wix Websites. I have built sites for Disney, Coca-Cola, Suzuki and over 100 mentionable brands and I have done all of that in the last three years and all of it has been using Wix.
Most people are shocked at that point. They usually don't believe me when I show them a virtual art gallery that I made, like this one (click the link to visit the gallery shown in the image below)
I have built everything from Video on Demand sites to Ecommerce stores that make thousands per month and I have to say, Wix has performed exceptionally well on all my projects.
So I made the right choice, but I made that choice 3 years ago and I wondered if my reasons for choosing Wix would be different if I were to be just starting out now.
Why I chose Wix three years ago:
Hosting. Unlimited bandwidth and video storage space are an amazing offering. Yes, everyone offers unlimited hosting, but it was vital to me that Wix offered these two services.
Impeccable website security. Every heard of someone hacking a wix Website... ? Go on, Google it. I'll wait for you in the comments. In the meantime, I'll tell you that when I googled WordPress hacks three years ago, the results were frightening. So unlimited bandwidth and video storage with great security and I was ready to offer my clients something unique.
Ability to use code and embed iFrames. These should maybe be two separate points - and I should also talk about API's but I'm just going to boil it all down and say that being able to do some coding was super important as I knew I would need inevitably need some feature that Wix doesn't provide. With the the ability to use external API's, a bit of JavaScript and a lot of iFrames, I know I can do anything.
Analytics - I knew Wix offered analytics and that is hugely important tool in my business.
Wix was built by designers for designers. At least that is how it feels. Because I have worked in Photoshop, Canva, Mobirise, illustrator, and Final Cut Pro, learning Wix was actually super easy because it feel intuitive for a designer. The templates are also beautiful and the whole platform feels easy to use, quick to navigate and enables me to design what I want.
Everything above was included in one simple price that was easy to understand. I am an Apple user all round. I have the Watch, Phone, Air Pods and Macbook. Wix feels like Apple sometimes. Everything works and it is all from one supplier. Yes, I learned all about the Wix App Market and that is a great place, but for me it was really important that everything I needed my website to do was catered for in one price and that price was going to Wix. In contrast, on Wordpress I must pay a million different app providers for each and every app that i want on my site. I must have a Woo commerce account and Yoast SEO account and that all felt cumbersome and annoying. Wix took care of all the essential features I needed.
So, would my list be any different if I had to chose Wix now. My website builder priorities now would be:
Can it build responsive sites?
Does it have features that allow me to edit and write code?
Is it user friendly and can I "design" what I want?
Is it a well priced, all in one package?
Does it have good analytics?
Unlimited Hosting and storage
Honestly, my needs haven't changed much. These are still THE most important things. Wix does them all. Webflow, Wordpress, Squarespace, Google Sites just cant do everything on that list. Wix is still the only platform that delivers all of the above. So for me it is a no brainer, I am choosing Wix for next 3 years at least and I'll update this blog and let you know if anything changes.